I believe design is a way to navigate and influence a company's strategy, considering the needs of both users and the business. Effective and impactful design emerges when these needs align. My focus lies on creating and exploring opportunities for valuable and meaningful user experiences across touchpoints.

I help and challenge teams and companies to mature in UX by working in a Human-centered way, applying Design Thinking to ensure we solve the right problems in the right manner. I take a Data-Driven approach, analysing existing data and gathering new insights into user needs and behaviour to avoid adopting and developing meaningless solutions. Throughout the process, I involve users, team members and stakeholders to co-create solutions while aligning with KPIs and business goals.

I hold a Master of Science (MSc) in Human-Centered Multimedia and have applied my design skills for 5+ years in various sectors: E-commerce, SAAS, Health insurance, and Pensions.

In my free time I like to spend time with friends, visit a nice exhibition, go to the cinema, workout or taking pictures.

Curriculum Vitae